Being recognizable, means having authentic values and goals.
Since 1937, Caffè Milani, is focused on six elements that represent its approach to producing and delivering an excellent coffee every day.
History means family, wisdom and culture of a profession that over the years and through lived experiences, had evolved and developed . Better that any school, better then any other learning methodology, the years spent during the generation transition from father to son, had created such a unique and special roasting style.
The heart is pure love. Having the product at the heart, following it, pampering it, being passionate by seeing it grow. A passion that arises spontaneously in people and that is not for sale: either you have it or you don’t. The heart that Milani has always had for coffee.
We do believe that our strength as well as our determination can be felt in our coffee. It is the energy that has been used in all these years by Milani to achieve high target goals and it is the one that will be needed to continue on this path in the coming years. The courage to go ahead.
The soul of the coffee is its essence, something that goes beyond the bean. It is the emotion it evokes, it is the aroma that captivates, it is that element which transforms the coffee-cup into a particular experience. We have always wanted to respect the innermost soul of coffee.
We have never been afraid of new ideas. In fact we have welcome them and often sought them out. Because the ideas can change the world. Ideas to follow and sometimes to anticipate our customers’ taste, to ride new technologies by respecting the past and choosing the best of the future.
Harmony is everything in a coffee blend: it is the perfect combination of strength and softness. As well as the balance in life must be. Balancing is a difficult art that Milani was able to learn and to administer wisely in order to always be in harmony with its customers.