Football and Coffee: The Winning Match signed by Caffè Milani and Como 1907

2 May 2024
Redazione

Football and Coffee: The Winning Match signed by Caffè Milani and Como 1907

2 May 2024
Redazione

Between 2022 and 2023, we embarked on a collaboration with Como 1907, a well-known football club based in Como.

We are delighted with this distinctly Como-based initiative and honored that fans and coffee lovers can appreciate our blend, created specifically for this partnership, before immersing themselves in the vibrant atmosphere of the Sinigaglia stadium.

We had the opportunity to interview James Monjack, Head of Sent Retail (the retail division of the group that owns Como 1907), to talk about this experience.

How and why did the collaboration with Caffè Milani arise?

In the bustling realm of sports partnerships, where every logo, every sponsorship, and every collaboration aims to enhance visibility and drive commercial initiatives, the synergie between Como 1907 Football Club and Caffè Milani was perfect for a collaboration. As a partner of ours we jumped at the chance to create a unique product that resonates with the aficionados of both coffee and football.

How does the partnership fit into your communication and marketing strategy?

The partnership can be traced back to a simple yet profound idea: to intertwine the essence of two local excellences – football and coffee – into a co-branded product that speaks volumes about the spirit of the territory. This is something we always look to do. Caffè Milani, renowned for its mastery in coffee production, presented the perfect canvas upon which we at Como 1907 could paint our emblematic colours. The goal was clear: to craft a blend of ground coffee encapsulated within a can, not just for the pleasure of consumption but also for the preservation of memories and utility beyond the last sip. Perfect for fans from all around the world.

What was the development process of the Calcio Como branded coffee can?

We worked closely as partners to ensure that the product would be imbued with the essence of both brands.


Coffee and Sport: are there common values between Caffè Milani and your company that pushed you to create this synergy?

The can is a symbol of our shared values and aspirations. With an eye on sustainability, the choice of packaging ensured that even after the coffee had been enjoyed, the can remained, ready to serve a myriad of purposes, echoing the longevity of the partnership itself.

But beyond the tangible product lies a deeper connection between Caffè Milani and Como 1907 – a shared ethos of excellence, dedication, and community. 

Looking ahead, the future expectations for this collaboration are as rich and invigorating as a freshly brewed cup of coffee. There’s talk of expanding the repertoire to include different coffee blends, perhaps even venturing into the realm of coffee machines. While the roadmap may not be fully laid out yet, one thing is certain: the partnership between Como 1907 and Caffè Milani is poised to continue brewing success, one cup at a time.